Testpilot.bike
Dein Podcast für die echten Insights in die Bikebranche.
Egal ob Diskussionen um Geometrien, Kinematiken, Bike-Media und Szenenews – hier bekommst du alles.
In unserer täglichen Arbeit haben wir mit vielen spannenden Menschen und Themen zu tun. Im Podcast reden wir mit diesen Leuten, mal in größerer Runde und manchmal im Einzelgespräch. Mal auf Deutsch und manchmal auf Englisch.
Ihr interessiert euch für die Hintergründe?
Auf unserer Webseite findet ihr Artikel und mehr zu unserer täglichen Arbeit.
www.testpilot.bike
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Your podcast for the real insights into the bike industry.
Whether it’s discussions about geometry, kinematics, bike media, or scene news, you’ll find it all here.
In our daily work, we deal with many exciting people and topics. On the podcast, we talk to these people—sometimes in a larger group and sometimes one-on-one. Sometimes in German, sometimes in English.
Interested in the stories behind the scenes?
Visit our website for articles and more about our daily work.
Testpilot.bike
#14 Is MTB Media biased when it is paid? – Simon Cittati
Mountainbike media is weird. The new bike or product is launched; the review of it is on all the major news sites, and the ad is placed bold around it. This means the review is bought, right? The editors are biased, right? – But are they? There is an interaction between media, bike brands and component manufacturers, and yes, money is involved in different forms of advertisements. Banners, affiliate links, ambassadors, influencers and YouTubers.
In this podcast, I will try together with Gjulio and Simon from Bike connection agency to shed some light on the interaction of the media and the bike industry. How the media earns money to keep their outlets running and pay editors to do their work, how new forms of media arise, how we consume content, and how the landscape changes.
Head to www.testpilot.bike for more MTB-Nerd content.
Links
- Bike Connection Agency
- Youtube channel for plane nerds (An example of successful niche content.)
- Youtube channel for guitar nerds (How lo-fi can you go on content production?)
- Second Nature Podcast
If you enjoyed this podcast, make sure to subscribe to this channel. We will provide a different view and in-depth insights into the world of bikes and the industry. There is also a former episode with James Huang in which we cover how bike media developed in the last 25 years. If you are more of a tech nerd, you may listen to the episode of Christian Lengwenat about printing bikes and components with metal powder. These episodes are available in German.
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Testpilot.bike – Your magazine for deep insights on product, bike culture and the two wheel industry.